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Making Unsubscription Easy

According to Kristoffer Bohmann all subscription notifications should include two design elements to make unsubscription easy:

- The e-mail that the user subscribed with
- A link to a permanent web page where the user can unsubscribe through a form

Including the e-mail makes it easy for people with more e-mails to remember which one they used to subscribe. Including a link to a web page makes it easy for less experienced users to unsubscribe and makes it possible to unsubscribe without having access to the e-mail the user subscribed with.

Links:

  • The article Making Unsubscription Easy Open link in new window
  • Kristoffer Bohmann Open link in new window

Henrik Olsen - January 30, 2002

See also: Tips and guidelines (95)  E-mails (3) 

 

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