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Common design features shared by the Web's top sites

Web Developer's Virtual Library have made some research on what design features the most visited sites in the US have in common. Some of the findings are:

- Verdana as main font (60%)
- White as background colour (90%)
- Default link colours (60%)
- Top navigation (90%)
- Client side JavaScript (100%)
- Style Sheets (70%)
- Page width optimised for 800 pixels width screens
- File size in the 35-35 kb rang with associated files from 30 to 70 kb

In the authors opinion these features define the 'best practice' guidelines for web design, because these are the features that the Web's top sites apply to. Question is if the implementation of these features is the reason why they are the most visited. I doubt it.

Links:

  • The article Ten Top Sites Compared Open link in new window

Henrik Olsen - February 01, 2002

See also: Research (129)  Site design (14) 

 

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