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Where Should You Put the Links?
Michael Bernard & Spring Hull have made two interesting studies on where to place associated links to an online document.

Their findings show that in terms of search accuracy, time and efficiency, there is no significant difference between placing links at the top-left of a document, to the left at the same height as the related content, in the bottom or embedded in the document. However, 50% of the test participants preferred embedded links.

Bernard and Hull have also observed that repeating embedded links in the left side of a document at the same height as the associated content makes searching faster (though not significantly) and is ranked significantly higher by the users than a layout with just embedded links.

Bernard and Hull also examined users’ perceptions of frames, and found that the participants ranked a layout with associated links placed in a left frame significantly higher than a non-framed layout.

Links:
The article Where Should You Put the Links? A Comparison of Four Locations
The article Where Should You Put the Links? Comparing Embedded and Framed/Non-Framed Links

Henrik Olsen | June 07, 2002 | Click here for a permanent link you can bookmark or refer to


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