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New posting added after your last visit at GUUUIResearch and Statistics
Homepage real estate allocation
According to Jakob Nielsen, only 39% of the space of web site front pages is used for areas of user interest (when including browser tool bars and borders). In a study, the following use of browser real estate was found:

• Unused: 20%
• Navigation: 20%
• Content of interest to users: 20%
• Operating system and browser overhead: 19%
• Self-promotions (ads for the site's own stuff): 9%
• Welcome, logo, tagline, and other site identifications: 5%
• Filler (useless stock art, such as "smiling ladies"): 5%
• Advertisements: 2%

I especially like the "Filler (useless stock art, such as "smiling ladies")". This is properly what others would call "graphic design" or "branding" elements.

Links:
The article Homepage real estate allocation

Henrik Olsen | Febuary 11, 2003 | Via Jakob Nielsen's Alertbox Announcement List

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COMMENTS TO THIS POSTING
 
“A third important homepage goal is to tell users the site's purpose and where they are relative to the Web as a whole.”
I have yet to meet a user in my studies who even has a concept of the ‘Web as a whole’.

I think for this to be considered anything more than food for thought he has to go beyond pixel counting, coloured graphs and making statements without citing any references.

Tim Lucas | Febuary 11, 2003



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