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Jakob Nielsen on B. J. Fogg's Persuasive Technology
Jakob Nielsen reviews B. J. Fogg's book on persuasive technology:

"It is a rare book that defines a new discipline or fundamentally changes how we think about technology and our jobs. Dr. B. J. Fogg's new book, Persuasive Technology: Using Computers to Change What We Think and Do, does all of this. I highly recommend that you read it for two reasons:

- The book's indispensable design advice will grow your business.
- You must teach your children to recognize this new class of manipulation."

Links:
Jakob Nielsen's review of Persuasive Technology: Using Computers to Change What We Think
Ben Hyde's comment about B. J. Fogg and The Stanford Persuasive Technology Lab

Henrik Olsen | March 04, 2003

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