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New posting added after your last visit at GUUUIResearch and Statistics
Browsing vs. searching for product information
UIE have tested whether users shopping online prefer to search or use category links when looking for specific products. They found that the design of the site and the type of products being sold determined user behaviour. Even though many users claim that they always go to search immediately, there wasnít a single user in the study who always chose the search engine first. On the contrary, 20% of the participants chose links exclusively. UIE concludes that users seem to use the search engine as a fallback when links donít satisfy their needs.

Links:
The article Are There Users Who Always Search?

Henrik Olsen | March 22, 2003

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