To the frontpage
POSTING
 
New posting added after your last visit at GUUUITips and Guidelines
Optimizing entry pages
According to Jeff Lash, often more than 50% of a web site's visitors come directly into relevant pages through links from other sites, search engines and emails. Such entry pages should be designed with first-time visitors in mind.

"At a basic level, this means informing them of what the site is, what section they are in, and what tasks they can accomplish. At a more in-depth level, this entails providing related pages or supplemental information, establishing credibility through copywriting and branding, and displaying privacy and security notices if appropriate."

"Internal debates where managers fight for home page links on the public Web site may very well be fruitless. More attention needs to be paid not just to understanding how users are getting to your site, but what their entry and referring pages are."

Links:
How did you get here? - Designing for visitors who donít enter through the home page

Henrik Olsen | June 10, 2003

Click here for a permanent link you can bookmark or refer to


BROWSE SUBJECTS IN GUUUI POSTINGS
 

Research and Statistics (43)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (39)
Design techniques and development workflow.

Resources and Tools (35)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (32)
Recommendations and design guidelines.

Books (23)
Reviews and sample chapters of books of interest to the interactive design community.

Humor (23)
Fun stuff for the interactive design community.

 

Business and Strategy (18)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (14)
News, weblogs, and magazines of interest to the interactive design community.

Cases and Examples (10)
Case studies and examples of good and bad design.

Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (4)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community