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Personas according to Kim Goodwin
Personas are sets of representative user archetypes we can use to help guide us in design decisions. Director of Design at Cooper, Kim Goodwin, has written two excellent articles on what personas are and how to create them.

Some highlights:
- Start with the right kind of research, such as observations and interviews of users
- Focus on the information that is critical for design, such as workflow, behaviour patterns, goals, environment, and attitudes of the persona
- Avoid false precision, which has no evidence in your research
- Keep your personas to the minimum number required to illustrate key goals and behaviour patterns
- Add life to personas and describe them in narrative form, but don't get caught up in personal details

Perfecting Your Personas
Getting from Research to Personas: Harnessing the Power of Data

Henrik Olsen | June 16, 2003

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