To the frontpage
POSTING
 
New posting added after your last visit at GUUUITips and Guidelines
20 Tips to Minimize Shopping Cart Abandonment
Bryan Eisenberg from clickz.com lists 20 different ways to reduce shopping cart abandonment.

Here's a few of his guidelines:
- Include a progress indicator on each checkout page
- Provide a link back to the product
- Add pictures inside the basket
- Provide shipping costs early in the process
- Make editing the shopping cart easy
- Provide meaningful error messages and don't blame the customer
- Make the checkout process easy for new visitors

"Some of these tips will result in dramatic improvements, others may not do much at all. Test each one that's appropriate. Improve conversion rate one step at a time."

Links:
Part 1 of 20 Tips to Minimize Shopping Cart Abandonment
Part 2 of 20 Tips to Minimize Shopping Cart Abandonment

Henrik Olsen | August 18, 2003 | Via WebReference Update

Click here for a permanent link you can bookmark or refer to


BROWSE SUBJECTS IN GUUUI POSTINGS
 

Research and Statistics (44)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (40)
Design techniques and development workflow.

Resources and Tools (35)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (32)
Recommendations and design guidelines.

Books (23)
Reviews and sample chapters of books of interest to the interactive design community.

Humor (23)
Fun stuff for the interactive design community.

 

Business and Strategy (18)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (14)
News, weblogs, and magazines of interest to the interactive design community.

Cases and Examples (10)
Case studies and examples of good and bad design.

Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (4)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community