To the frontpage
SEARCH IN GUUUI POSTINGS
Tip: Use quotes to search for an exact phrase (e.g. "Jakob Nielsen")

You are browsing the subject "Business and Strategy" in which 17 posting(s) was found

1

New posting added after your last visit at GUUUIBusiness and Strategy
Convincing clients to pay for usability
Jakob Nielsen on how to convince clients to pay for usability:

"Consider software programming as an analogy: If you hired developers to code a piece of custom software and they claimed that there was no reason to debug the code, you would think they were crazy."

"Modern user interfaces are just as complex as software in terms of the number of different variables we combine. More importantly, 20 years of usability engineering experience have shown that it's impossible to design the perfect user interface on the first try."

"One answer to the question of how to get clients to pay for usability is to include it in the overall price rather than charge extra."

"Ultimately, the real answer to getting clients to pay for user testing and other user-centered design methods is to point out usability's astounding return on investment."

Links:
The article Convincing Clients to Pay for Usability

Henrik Olsen | May 19, 2003 | Via Jakob Nielsen's Alertbox

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (1)

2

New posting added after your last visit at GUUUIBusiness and Strategy
Gel 2003 Recap
Transcripts, photos, and reviews from the recent Gel (Good Experience Live) conference in New York.

Links:
Gel 2003 Recap

Mark Hurst | May 09, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting

3

New posting added after your last visit at GUUUIBusiness and Strategy
Making Web Advertisements Work
Jacob Nielsen and Don Norman support one of UIE's findings: Users are not willing to be seduced before they have accomplished their initial goal with their visit to a site.

"Web users are highly goal-driven, and ads that interfere with their goals will be ignored."

"Reach users when they're interested and have the time -- don't bother them when they're least likely to attend. Unfortunately, most current Web advertising approaches are aimed at taking what doesn't work and making it ever bigger and more annoying, continuously fighting user behavior. Moving in the wrong direction at a faster pace is not a very insightful strategy."

Links:
Making Web Advertisements Work
Previous posting about UIE's article Seductive Design for Web Sites

Henrik Olsen | May 05, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (1)

4

New posting added after your last visit at GUUUIBusiness and Strategy
Supporting customers' decision-making process
The Q2 2003 issue of GUUUI is about how people buy. Research shows that many commerce sites fail in supporting customers' decision-making process, by not taking their information needs into consideration. The article takes a look at how we can tackle this problem.

Links:
The article Supporting customers' decision-making process

Henrik Olsen | April 01, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (2)

5

New posting added after your last visit at GUUUIBusiness and Strategy
A User-Centred Approach to Selling Information Architecture
According to Jeff Lash, people selling information architecture should focus on how to solve clients’ problems instead of showing all of the dozens of techniques that are possible.

"…people want things that will lead to increased revenue or decreased cost. Having a Web site, and having information architecture involved in that Web site, is just a means to an end."

"…find out what their goals are, see what needs to be done to reach those goals, and then determine what IA techniques can help them reach those goals."

Links:
The article A User-Centred Approach to Selling Information Architecture

Henrik Olsen | Febuary 26, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this postingComments to this posting (7)

6

New posting added after your last visit at GUUUIBusiness and Strategy
Selling IA and UCD
The most common approach to selling IA involves introducing the basic concepts, along with explanations and examples of what deliverables are produced, and some discussion of the benefits. At that point, usually the client will comment, or ask about how these procedures can fit in to a specific project.

This is antithetical to the mantra of user-centered design, which says that the needs of the user should be understood before the design begins. How can one design a sales approach before understanding the needs of the client? The proper approach should be to figure out what the goals and needs of the client are before ever starting to try and sell Information Architecture as a possible solution.

Links:
A User-Centered Approach to Selling Information Architecture

Nick Finck | Febuary 23, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting

7

New posting added after your last visit at GUUUIBusiness and Strategy
Usability testing and return on investment
A white paper from MauroNewMedia discusses return on investment (ROI) implications for integrating formal usability testing methods into web development projects, and compares online and traditional lab-based approaches for their respective strengths and weaknesses.

The white paper provides an in-depth evaluation of current online usability testing methods, such as surveys and monitoring customer behaviour. It also includes a comprehensive trade-off matrix comparing the different usability testing approaches and research benefits.

Links:
The white paper Professional usability testing and return on investment...

Henrik Olsen | January 15, 2003

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting

8

New posting added after your last visit at GUUUIBusiness and Strategy
Return on Investment for Usability
Through an extensive study, Jakob Nielsen found that usability redesigns increase usability by 135% on average, while intranets improve slightly less.

Based on data from 863 design projects and findings from other studies, Nielsen concludes that current best practice call for devoting about 10% of a project’s budget to usability.

He also found that the cost of usability doesn’t increase linearly with project size. A project that’s ten times bigger, for example, typically requires only four times more usability spending.

Links:
The article Return on Investment for Usability

Henrik Olsen | January 09, 2003 | Via Jakob Nielsen's Alertbox Announcement List

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting

9

New posting added after your last visit at GUUUIBusiness and Strategy
Merchandising with planograms
In two subsequent articles Martin Lindstrom from Clickz.com discusses the practices of up- and cross-selling used by brick-and-mortar retail stores and the potential in applying their principles to the web. The key is planogramming.

"A planogram is a detailed and thoroughly thought-through map that determines where every product in an establishment should be situated. It illustrates not only in what area every product should be placed but also on which shelf every item should be accommodated. Shelf by shelf, aisle by aisle, the planogram assigns selling potential to every item in a store."

Links:
The article Webogram Power, Part 1
The article Webogram Power, Part 2

Henrik Olsen | December 05, 2002

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting

10

New posting added after your last visit at GUUUIBusiness and Strategy
Selling and merchandising online
ClickZ columnist Bryan Eisenberg has written a wealth of interesting articles about how to sell and merchandise online. In Beyond Usability he describes what seems to be the guiding principle in his articles about web marketing:

"…usability is not the end; it’s simply a big step in the right direction. Usability by itself only reduces your customers’ frustration level. That’s important, of course, but still a far cry from guiding your customers into doing what they want to do and you want them to do: buying."

His articles covers a wide range of e-business related issues such as sales, marketing, measuring ROI, web analytics, copywriting, usability, and customer psychology.

Links:
The article Beyond Usability
Bryan Eisenberg’s column ROI Marketing at ClickZ
Bryan Eisenberg’s newsletter archive at grokdotcom

Hernrik Olsen | November 01, 2002

Click here for a permanent link you can bookmark or refer toAdd a comment on this posting


More >>

BROWSE SUBJECTS IN GUUUI POSTINGS
 

Research and Statistics (39)
Research and statistics on user behaviour, trends, demographics, technological issues, etc.

Methods and the Design Process (35)
Design techniques and development workflow.

Resources and Tools (35)
Sites, journals, mailing lists, software, and other useful stuff.

Tips and Guidelines (29)
Recommendations and design guidelines.

Books (22)
Reviews and sample chapters of books of interest to the interactive design community.

Humor (22)
Fun stuff for the interactive design community.

 

Business and Strategy (17)
Strategy, marketing, merchandising, ROI and the like.

News, Weblogs, and Magazines (14)
News, weblogs, and magazines of interest to the interactive design community.

Cases and Examples (9)
Case studies and examples of good and bad design.

Interviews (9)
Interviews of interest to the interactive design community.

Technology (6)
Browsers, HTML, frames, Flash etc. and their impact on usability.

Communication and Visual Design (4)
Communication, Visual Design, Information Design, Graphic Design, branding and the like.

Organisations (1)
Organisations involved in the interactive design community