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You are browsing the subject "Interviews" in which 9 posting(s) was found

1

New posting added after your last visit at GUUUIInterviews
Interview of James Howard Kunstler
This is a Good Experience interview of the urban critic Jim Kunstler, author of "Geography of Nowhere."

Links:
interview

Mark Hurst | May 22, 2003

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2

New posting added after your last visit at GUUUIInterviews
Andrew Chak on persuasive design
In the latest newsletter from UIE, Jared Spool writes:

"…designers always get cautious when we start talking about creating a persuasive design. They think we're suggesting that they somehow should try to deceive their users."

I’ve experienced similar reactions to my article Business-centred design (admittedly a provocative title).

UIE has an interview with Andrew Chak, author of the excellent book Submit Now: Designing Persuasive Websites, which elaborates on the subject of persuasive design.

Here are a few highlights from the interview:

"Persuasive Design is not about manipulating users into doing something they don't want to do. Instead, the goal of Persuasive Design is to get users to make the right decision."

"Persuasive design is not just about influence. It’s about understanding the user’s decision process and providing the information and tools to help facilitate a decision."

I’m halfway through Chak’s book at the moment - stay tuned for a review.

Links:
The interview with Andrew Chak
Andrew Chak’s book at amazon.com
Andrew Chak’s book at amazon.co.uk

Henrik Olsen | Febuary 14, 2003 | Via UIEtips Email Newsletter

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3

New posting added after your last visit at GUUUIInterviews
An interview with Peter Morville and Lou Rosenfeld
Since reviewing "Information Architecture for the World Wide Web, Second Edition" (AKA the Polar Bear book) we decided it would be of interest to our readers to interview the authors of this book to see how the role of IA has changed since the first edition was released. Meryl K. Evans conducted the interview.

Links:
An interview with Peter Morville and Lou Rosenfeld, Information Architects
Book Review: Information Architecture for the World Wide Web, Second Edition

Nick Finck | December 12, 2002 | Via Digital Web Magazine

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4

New posting added after your last visit at GUUUIInterviews
The key to Amazon.com’s success
According to Maryam Mohit, Amazon.com's V.P. of Site Development, the key to Amazon.com’s success is a strong focus on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process.

"And it's not just the people you'd think, like designers and usability specialists. Our engineers are really strong about thinking about customer experience, and our operations team, the people who run the back-end operations. Are the boxes easy to open, what packing material do we use, how much packing material is in the box, is it recyclable?"

Monitoring the customer experience is also important to Amazon.com.

"Metrics are super important. It's not just measuring, but measuring the right stuff and understanding it."

"…we correlate our measurements with changes we've made on the site, to see what's driving what, how to position things on pages, and which features to delete."

Links:
An interview with Maryam Mohit, Amazon.com

Henrik Olsen | November 23, 2002

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5

New posting added after your last visit at GUUUIInterviews
Jakob Nielsen defends his authoritarian style
Many Web Designers dislike Jakob Nielsen because of his blunt and uncompromising style. In an interview at DigitalWeb, he defends himself:

"My job is to negotiate on behalf of the world's 500 million Internet users since they are the only stakeholders without representation on the design team. And it's one of the oldest tricks of negotiating that you never start out asking for a compromise deal. You start out asking for the ideal and then you negotiate down from there."

Links:
An interview with Dr. Jakob Nielsen

Henrik Olsen | November 14, 2002

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6

New posting added after your last visit at GUUUIInterviews
User-Centered Design
This month Digital Web Magazine will focus on the theme of User-Centered Design. Kicking things off this week is an interview with Peter Merholz and Nathan Shedroff on User-Centered Design.

Links:
The interview
Peter Merholz
Nathan Shedroff
Meryl K. Evans

Nick Finck | October 09, 2002

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7

New posting added after your last visit at GUUUIInterviews
Interview with Don Norman
in the New Scientist

"[Software design is done] best by having a dictator. From the user's point of view, you must have a coherent design philosophy, and I don't see how that could come about from open source software. The person who's done it best is Steve Jobs, and he's well-known for being a tyrant."

Links:
Interview with The Don

ben HyDe(Sign) | October 08, 2002

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8

New posting added after your last visit at GUUUIInterviews
IA and usability
Digital Web Magazine interviews Jeffrey Veen and Jesse James Garrett of Adaptive Path

Links:
interview

Nick Finck | August 14, 2002

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9

New posting added after your last visit at GUUUIInterviews
Jakob Nielsen interview by QualityOfExperience
In this interview Jakob Nielsen states that more and more CEOs acknowledge the importance of website usability. But the next step is to do usability the right way. Usability is quite different from marketing research and methods, such as focus groups, won't do.

In the interview Jakob also criticise online product configurators for being to complicated to use, but states that "…if we did better analysis of the customer's real mental model of the space and then designed these tools appropriately…companies could probably save quite a lot of money on salespeople and call centers and things like that."

Links:
An interview with Jakob Nielsen

Henrik Olsen | January 26, 2002

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