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This article tells you what it really takes to design truly good user experiences. It's all about caring for and understanding your users.
Some of the differences between companies that are successful with usability and the ones that are not, are:
- They really put user fist, and relegate technology, implementation, office politics, and everything else to a lower priority
- They keep the users visible by keeping photos of their users posted in the offices
- They try to gather as much information about the users from as many sources as possible
- The require all new hires to go on a site visit within the first two weeks on the job
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