To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

BROWSE GUUUI POSTINGS

 

1

Categorization doesn't work for large amounts of information

According to Clay Shirky, the ways we apply categorization to the electronic world are based on bad habits. In his opinion tagging (free-form labelling, without regard to categorical constraints) is a better fit for large amounts of information.

Categorization can work for a limited information space that is based on formal and stable entities organized by small number of expert cataloguers. But it doesn't work for a large amount of information that has no formal categories and a non-expert user base.

Links:

  • The article Ontology is Overrated: Categories, Links, and Tags

Henrik Olsen - May 22, 2005 - via InfoDesign

Permanent link Comments (0)

See also: Information architecture (10)  Navigation (44) 


 

2

Users research weeks before buying online

In a study performed by DoubleClick in conjunction with comScore Networks they found that:
- Roughly half of online shoppers conduct research on a search engine before making an online purchase
- Most users complete product-related searches weeks ahead of their actual purchases
- Users conduct more general searches (77%) than brand-only searches (22%)
- Buying decisions are generally spread out over a number of searches that vary by product category, where buyers on sports and fitness sites made an average of 2.5 searches and travel buyers conducted 6 searches

Links:

  • The article Consumers Search Before Buying Online

Henrik Olsen - February 17, 2005

Permanent link Comments (0)

See also: E-commerce (21) 


 

3

Online health searches have become commonplace

According to Pew Internet & American Life Project, the act of looking for health or medical information is one of the most popular activities online, after e-mail and researching commercial products and services. 80% of adult Internet users report that they have searched for at least one of 16 major health topics online.

Some of the more popular health topics are:
- Specific disease or medical problem (63%)
- Certain medical treatment or procedure (47%)
- Diet, nutrition, vitamins, or nutritional supplements (44%)
- Exercise or fitness (36%)
- Prescription or over-the-counter drugs (34%)
- Alternative treatments or medicines (28%)

Some additional findings:
- Women are the primary consumers of online health information
- Internet users find support in online support groups and use e-mail to discuss health issues with family and friends.
- Health seekers want access to more information, but can't always find what is already available online

Links:

  • The report Internet Health Resources

Henrik Olsen - August 06, 2003

Permanent link Comments (0)

See also: Research (88) 


 

4

Analysing search engine keywords

Wordtracker is a online tool for analysing how often people search for specific keywords at a number of search engines, and how many competing sites use those keywords.

Wordtracker is a commercial tool, but they have a limited free trial version, which will analyse you queries against Altavista only.

Links:

  • The online search engine tool Wordtracker

Henrik Olsen - May 11, 2003

Permanent link Comments (1)

See also: Tools (49) 


 

5

Google diagnostics with Poodle Predictor

To quote one of my colleagues: "Usability begins at the search engines."

Richard Bennett and his mates have developed a tool, which will let you see pages as Google does. It gives you a rough idea of how a page's listings will look, which links Google will find, and how efficient the HTML coding is at feeding Google the right keywords.

Links:

  • The article Poodle Predictor - See your site like Google does
  • Poodle Predictor
  • About Poodle Predictor

Henrik Olsen - April 08, 2003

Permanent link Comments (1)

See also: Tools (49) 


 

6

The web has grown into a commercial tool

A study of search behaviour published in march 2002 suggests that the web has evolved from an entertainment into a business and information medium in the period from September 1997 to May 2001. Search topics have shifted from pornography and entertainment to subject related to commerce, travel, employment, or economy (24,7%) and people, places, or things (19,7%).

While search topics have shifted, the study showed little change in user search behaviours. Some key findings:
- Most people submit a single short query (27%)
- Users are viewing fewer search results pages (51% view only one page)
- The use of Boolean operators has increased from 5 to 10 percent

The study included more than one million search queries submitted by more than 200,000 users of the Excite search engine.

Links:

Henrik Olsen - March 02, 2003

Permanent link Comments (0)

See also: Research (88) 


 

7

The Death of Meta Keywords

Making a site show up on search engines often becomes a big issue in web development projects. One method which doesn't work is meta keywords. According to Danny Sullivan from Clickz, the only major crawler-based search engine supporting meta keywords is Inktomi and they are not giving it too much weight. The meta keywords has been shown to be a spam magnet and search engines, such as Excite, Lycos and AltaVista have dropped their support while Google and FAST never added it at all.

So, the only reason left for adding meta keywords is to avoid being spammed by fishy search engine optimizer companies.

Links:

  • The article Death of a Meta Tag

Henrik Olsen - November 18, 2002

Permanent link Comments (0)


Browse GUUUI postings

Methods and the design process

Usability testing (29)  Prototyping and wireframing (30)  Cost-justification and ROI (18)  The design process (14)  Personas (13)  Requirement Analysis (12)  Card sorting (8)  Implementing user-centred design (7)  Expert reviews (6)  Web log analysis (7)  Eye-tracking (7)  Site and flow diagramming (3)  Use Cases (3) 

Design elements

Navigation (44)  Web page design (23)  Search (21)  Guidelines and Standards (10)  Links (10)  Text (14)  Forms (11)  Ads (6)  Site design (8)  Shopping Charts (5)  Error handling (5)  Sections (5)  Home pages (2)  Design patterns (2)  E-mails (1)  Personalization (1)  Sitemaps (1)  Print-freindly (1)  Help (2) 

General aspects

E-commerce (21)  Accessibility (10)  Information architecture (10)  Persuasive design (12)  Visual design (13)  Search engines (7)  Credibility, Trust and Privacy (5)  Web applications (2)  Intranets (1) 

Technology

Flash (6)  URLs (3)  Download time (2)  Javascript (3)  Web standards (2)  Browsers (2) 

Humor

Cartoons (8)  Funny tools and games (9)  Bad designs (7)  Fun with Jakob Nielsen (6)  Designs with humor (3)  Fun music and videos (3)  Fun posters (2)  Funny 404 pages (2)  Misc humor (2) 

Ressource types

Research (88)  Tips and guidelines (63)  Tools (49)  Books (32)  Cases and Examples (12)  Interviews (9)  Primers (9)  GUUUI articles (8)  Posters (5)  Online books (5)  Glossaries (2)  People and organisations (2) 

Information sources

Blogs (11)  Websites (9)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI