There's nothing new about sites that violate basic usability guidelines by purpose just for the fun of it. But it's never seen in a commercial context. The IKEA's fan-site has it all - ugly spinning animations, a disturbing background picture, a hit counter, frames, etc. The site is supported by TV commercials and is the cleverest advertising I've seen on the Internet.
The site is in Danish – but you'll get the point. The commercials are also there and are worth seeing. Click the button "Se vores reklamefilm".
- April 11, 2002