In this article, David Travis shows how to exploit seven persuasion techniques in web design:
- Reciprocation. By doing people a small favour, such as a giving them free chapter from a book, they will feel obligated to return the favour and buy the book.
- Commitment. By making people make a public commitment to something (e.g. "Like" a product) they will feel more inclined to support it
- Social Proof. By indicating that something is popular more people will want it.
- Authority. People are more likely to take action if a message comes from a credible and authoritative source.
- Scarcity. By indicating that something is in short supply or available only for a limited time, people are more likely to want it.
- Framing. By overpricing some products, the other alternatives will seem cheaper.
- Salience. People are more likely to pay attention to elements in your user interface that are novel and relevant to their tasks.
- Persuasion Triggers in Web Design
- December 10, 2010
See also: Persuasive design (23)