The October 2005 newsletter from HFI is a discussion of how beauty can influence users' overall impression of a product and how to measure the product-emotion relationship.
The newsletter mentions a study by M. Hassenzahl where a MP3 application was evaluated with a variety of different visual designs. They study showed that:
- When participants only looked at the MP3 player, the overall rating of the product was based on its perceived beauty and anticipated usability
- When participants were allowed to use the player, the overall rating of the product was more influenced by participants' experience of using the product
The study suggests that the emotional aspects of a design are important in attracting customers in the first place. However, when the product is judged through usage over time, usability is what matters most.
- Is Beauty the new usability attribute?
- November 16, 2005
See also: Usability testing (29) Visual design (14) Research (92)