In this article CTO of staples.com tells how they learned through experience that a top-down approach to Web development is doomed to fail.
Going through an iterative process with prototyping and usability testing, a makeover of staples.com resulted in an increase of the conversion rates (the percentage of visitors who make a purchase) by 75 percent.
- The article How to make sure the customer comes first
- March 26, 2002
See also: Usability testing (28) Wireframing and prototyping (29)