In the July 2002 issue of the Good Experience newsletter, Mark Hurst returns to his "page paradigm" that he proposed a couple of years ago.
The page paradigm states that "…on any given Web page, users have a particular goal in mind, and this goal drives their use. Either they click on a link that they think will take them toward the goal, or (seeing no appropriate forward clicks) they click the Back button to take another path."
According to Hurst, designing a user experience with the page paradigm in mind requires three steps:
1. Identify users' goals on each page.
2. De-emphasize or remove any page elements (or areas of a site) that don't help to accomplish the goal.
3. Emphasize (or insert) those links, forms, or other elements that either take users closer to their goal, or finally accomplish it.
- Online Experience: The Page Paradigm
- July 15, 2002
See also: Tips and guidelines (65)