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The Marketer's Common Sense Guide to E-metrics

This eBook by Bryan Eisenberg and Jim Novo takes web log analysis a step further than the "Gee, that's interesting" metrics. It explains the advantages of defining clear objectives about what you want with a site and how to measure success.

The book provides 22 metrics to measure content and commerce aspect of how a web site's visitors behave, and can be used as proof-of-concept for changes you need to make to design, copy, or navigation.

The book is a companion guide to the web site conversion calculators developed by Bryan Eisenberg, which has previously been posted at GUUUI.


Henrik Olsen - January 25, 2003

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See also: Web traffic analysis (12) 



Making the Web Work

As the web has matured, interaction designers have been faced with the challenge of designing complex web-based applications, which resemble desktop applications in functionality and complexity.

Bob Baxley is a practicing designer specialized in interface design for both web and desktop applications. In his book, he does a great job explaining how the page-based hypertext model of the web, compared to the task and action based model of desktop applications, present a variety of unique challenges for web interface design. In the book, you'll find a great amount of useful tips on how to exploit the limited interactive vocabulary of the web.

Unfortunately, the focus of the book is somewhat blurred. A large part of the book deals with general aspect of web site development, which isn't relevant in the context of web applications. I'm sure that if Baxley had focused more exclusively on web applications, he could have taught us much more in less space.


  • Sample chapter (PDF) Open link in new window
  • The book at Open link in new window
  • The book at Open link in new window
  • A more extensive review from Boxes and Arrows Open link in new window

Henrik Olsen - December 15, 2002

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See also: Web applications (6) 



Review of The Elements of User Experience

User experience design has grown into a complex field, with many disparate phases and blurred demarcations. Jesse James Garret's book, The Elements of User Experience, is an attempt to tidy up this messy business. In the book, Garret uncovers nature of the beast by splitting it into manageable pieces and putting it all together again.

Garret's book draws the big picture of web user experience design, systematically covering all established professions and recognized methods involved in the process from strategy to visual design. While some regard this as the book's major achievement, experienced professionals might see it as its weakness. Every stone is turned, but we are only given a glimpse of what's underneath them. The book is evidence that the field has grown into such a complex creature that 189 pages can only but scratch the surface, if everything has to fit in.


Henrik Olsen - November 25, 2002

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Information Architecture: Blueprints for the Web

In the introduction, Christina Wodtke claims that her book on IA isn't for people doing IA for a living since "most of it will probably be old hat." It might be true, that her book won't make a revolution for the IA field, but it is very enlightening to read about Wodtke's practical use of the techniques and principles of IA. And there's no armchair theory here. Everything is backed up by cases, examples, and practical advice on how to make everything work in the real world.

The book concentrates on traditional IA practices, such as:
- User research
- Organising content
- Card sorting
- Personas, scenarios and task analysis
- Site and flow diagramming
- Wireframing and storyboarding

At the end of the book, you'll also find some she-devil tricks on how to persuade you boss and co-workers to do things your way. Highly revealing - my girlfriend is never going to fool me again.


  • The book at Open link in new window
  • The book at Open link in new window

Henrik Olsen - November 14, 2002

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See also: Site and flow diagramming (6)  Card sorting (13)  The design process (24)  Personas (19)  User research (23)  Usability testing (68)  Prototyping and wireframing (119) 



The Design of Sites

Ever envied those programmers and their big fat reference books, from which they can get instant answers to all their problems. Envy no more. Douglas van Dyne, James Landay, and Jason Hong's book The Design of Sites is the reference guide for interaction designers and the like.

The book captures principles and best practices of web design and distils them into design patterns, saving you from reinventing the wheel every time you encounter a new design problem.

I'm very impressed by this book and I'm sure it will save me a lot of time looking for best solutions. This might turn out to be my number two favourite book about interaction design


  • The book at Open link in new window
  • The book at Open link in new window
  • The book's companion website Open link in new window
  • Sample chapters Open link in new window

Henrik Olsen - October 29, 2002

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See also: Design patterns (8) 



Elements of User Experience

A sample chapter from Jesse James Garrett


Henrik Olsen - October 21, 2002

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User-Centered Design

User-Centered Design: An Integrated Approach is a new book by Karel Vredenburg, Scott Isensee, and Carol Righi. The book is a practical guide to introducing, deploying, and optimizing user-centered design. It has a general approach to the process, and covers various types of interactive systems.


  • Description of the book Open link in new window
  • Interview with the authors about the book Open link in new window
  • The book at (with Look inside) Open link in new window
  • The book at Open link in new window

Henrik Olsen - October 03, 2002

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Leonardo's Laptop: Human Needs and the New Computing Technology

a new book by Ben Shneiderman - which amougnst other things looks at how designers can help people succeed


  • MIT Press book page Open link in new window
  • Sample Chapters! Open link in new window
  • The New Computing (Ubiquity interview) Open link in new window
  • New Computing (HCI Lab at Maryland Uni) Open link in new window

ben hyde - September 25, 2002

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Review of Information Architecture for the World Wide Web (2nd edition)

DigitalWeb has a review ready of the book Information Architecture for the World Wide Web (2nd edition), by Louis Rosenfeld and Peter Morville. Here's the conclusion of reviewer James McNally:

"Information Architecture for the World Wide Web is an introductory course in a discipline of which we are all slowly becoming practitioners. That it is such an enjoyable course is due entirely to the knowledge and experience of the authors. Their humility, evident in their willingness to point the reader to other sources of information, is also refreshing. The mixture of theoretical and practical material is particularly useful, especially the chapter on "selling" the need for information architecture in a skeptical, post-"Bubble" economy. I'm confident that this book can teach almost anyone the beginnings of what they need to know about how to define a web site's structure to facilitate information retrieval. Or, to cut the jargon, to make a web site work."


  • Review of Information Architecture for the World Wide Web, Second Edition Open link in new window
  • Order the book at Open link in new window
  • Order the book at Open link in new window

Henrik Olsen - August 29, 2002

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Information Architecture for the World Wide Web (2nd edition)

In case you haven't noticed, Louis Rosenfeld and Peter Morville's excellent book Information Architecture for the World Wide Web is soon available in a 2nd edition. You can download free previews of the table of content, chapter 1 and chapter 4 to 8.


Henrik Olsen - August 12, 2002 - via A

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