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Web sites are secondary to user experience

According to Jakob Nielsen, the Internet user experience is becoming one of dipping a toe into websites rather than truly visiting them to explore and use them in depth. Users view the Internet as an integrated whole, and use search engines to hunt for specific answers.

To attract users and keep them involved, you should:
- Offer fly-trap content to attracts users by providing clear answers to common problems
- Embellish the answers with rich "see also" links to related content and services
- Go beyond pure information and provide analysis and insight for people who want more
- Publish a newsletters to build relationships

Links:

  • The article When Search Engines Become Answer Engines

Henrik Olsen - August 23, 2004

See also: Tips and guidelines (63)  Site design (8) 

 

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