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People use the web to find how-to information

According to Pew Internet and American Life Project 55% of adult American internet users have looked for do-it-yourself information online. 1 in 20 search for help on a typical day.

Looking for how-to information resides in the middle of other common Internet activities in terms of popularity, where:
- 78% research products and services
- 72% read news
- 55% look up how-to information
- 24% bid in online auctions
- 17% visit chat rooms

Links:

  • The report Do-it-yourself Information Online

Henrik Olsen - June 13, 2005

See also: Research (88) 

 

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