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Study of login functions

In a study, UIE had the opportunity to learn how the login functions at different travel sites works.

They found that:

- There doesn't seem to be much consistency across travel site in how they locate their login and whether they use a login form or a login link

- When looking for the login, user seemed to first look for a pair of text fields. If they couldn't find it, they would start looking for a link.

- The location and type of login made no discernable difference.

- Users had trouble when the login feature wasn't visually distinct from the rest of the page

- If two text fields were located close to each other, some users would mistake them for the login form

- Once logged in, a pattern that worked well was to replace the login feature with the user's name and a logout link.

- Users had strong expectations about when the login features should appear. The most successful approach was to give users the option when it was beneficial to them.


  • The Wheres and Whens of Users' Expectations Open link in new window

Henrik Olsen - June 09, 2008

See also: Research (129)  Links (19)  Forms (30) 



This is one of the more inconsistent features that could be standardized. I prefer the top right login location outside the fold with the user info, links and logout in the same place. I think netflix handles it well (among other usability issues).

Clint Bounds | June 16, 2008



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