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Andrew Chak on persuasive design

In the latest newsletter from UIE, Jared Spool writes:

"…designers always get cautious when we start talking about creating a persuasive design. They think we're suggesting that they somehow should try to deceive their users."

I've experienced similar reactions to my article Business-centred design.

UIE has an interview with Andrew Chak, author of the excellent book Submit Now: Designing Persuasive Websites, which elaborates on the subject of persuasive design.

Here are a few highlights from the interview:

"Persuasive Design is not about manipulating users into doing something they don't want to do. Instead, the goal of Persuasive Design is to get users to make the right decision."

"Persuasive design is not just about influence. It's about understanding the user's decision process and providing the information and tools to help facilitate a decision."

Links:

  • The interview with Andrew Chak
  • Andrew Chak's book at amazon.com
  • Andrew Chak's book at amazon.co.uk

Henrik Olsen - February 13, 2003 - via UIEtips Email Newsletter

See also: Persuasive design (12)  Interviews (9) 

 

COMMENTS TO THIS POSTING

The Stanford Persuasive Technology Lab, under the leadership of B J Fogg, has also been looking into this area. B J has recently written a book under the same title.

Links:

  • Ubiquity [44] chap5 of Persuasive Technology: Using Computers to Change What We Think and Do
  • Stanford Persuasive Technology Lab
  • Persuasive Technology book [info]

ben hyde | February 14, 2003


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