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Where should you put common web elements?
Michael Bernard has conducted two studies, which sought to better understand users’ expectations concerning the location of common objects on web sites and E-commerce site.

Some of the findings show that people expect:
- Links back to the front page to be located top-left of a page
- Internal links to be placed along the left side and external links along the right
- Shopping cart, account and help to be located along the top-right side
- Login to be placed top-left

The article Developing Schemas for the Location of Common Web Objects
The article Examining User Expectations for the Location of Common E-Commerce Web Objects

Henrik Olsen | June 10, 2002 | Click here for a permanent link you can bookmark or refer to


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