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Pop-up ads work
Sad but true pop-up ads seem to work. According to, pop-up ads generate click-through 13 times that of standard banners and generates sales more than 14 times better. At the same time, pop-up ads seem to be almost as hated as spam mail. IVillage reported that 92.5% of its users rated pop-up ads as their least favourite part of the site experience.

The article Pop-Ups Work

Henrik Olsen | June 11, 2003

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